SEO Services · Mumbai
SEO services in Mumbai that turn search into qualified leads.
We fix the technical issues holding your site back, build content around what your buyers actually search for, and earn the authority that gets you ranked on Google and cited in AI answers. White-hat only, reported in leads, not just rankings.
What are SEO services?
SEO (search engine optimisation) services are the technical, content and authority work that helps a website rank higher in unpaid search results. A full service covers a technical audit and fixes, keyword research, on-page optimisation, content creation, link building, local SEO and reporting, with the goal of bringing in more qualified visitors who become customers.
What do ABC Designs’ SEO services include?
ABC Designs, a digital agency in Andheri East, Mumbai founded in 2012, provides technical SEO, on-page SEO, keyword strategy, SEO content, link building and digital PR, local SEO, e-commerce SEO and AI search optimisation (AEO and GEO). Every engagement starts with an audit and a 90-day roadmap, and is reported monthly against organic leads and revenue.
Diagnosis
Why isn’t my website ranking on Google?
In our audits, low rankings almost always trace back to one or more of six causes. Most sites have two or three at once, which is why fixing one in isolation rarely moves the needle.
Technical barriers
You’ll notice: pages missing from Google, slow mobile load times, duplicate URLs, or Search Console errors.
How we fix it: Crawl and index audit, Core Web Vitals fixes, canonical and redirect clean-up, XML sitemaps.
Wrong keywords
You’ll notice: traffic that never enquires, or rankings for terms your buyers don’t use.
How we fix it: Keyword research by search intent, mapped one primary topic per page.
Thin or generic content
You’ll notice: service pages of 200 words that read like every competitor’s.
How we fix it: Expert-led pages that answer real buyer questions, with proof and specifics.
Low authority
You’ll notice: competitors with weaker content outranking you.
How we fix it: Digital PR, partner and industry links, and content worth citing.
Weak local signals
You’ll notice: missing from the map pack for “near me” and city searches.
How we fix it: Google Business Profile optimisation, consistent NAP citations, review strategy, local pages.
No trust signals
You’ll notice: no named authors, no case studies, outdated pages.
How we fix it: Author bios, reviewed content, case studies and visible company details (E-E-A-T).
What’s included
Our SEO services
Ten specialist services, combined into one plan for your site. You don’t buy them à la carte: the audit decides which ones matter most for you and in what order.
SEO audit
01A full health check of your site, content and backlinks, benchmarked against competitors.
- Full technical crawl of every URL
- Content and keyword gap analysis
- Backlink profile review
You get: Prioritised fix list + 90-day roadmap
Technical SEO
02Make sure search engines and AI crawlers can find, render and understand every important page.
- Core Web Vitals (LCP, INP, CLS)
- Indexing, canonicals, redirects, sitemaps
- Structured data (schema markup)
You get: Technical fixes shipped and verified
Keyword research & strategy
03Find the searches that lead to revenue, grouped by intent and mapped to pages.
- Commercial and informational keywords
- Competitor keyword gaps
- Keyword-to-page map
You get: Keyword strategy and content plan
On-page SEO
04Optimise each page so its purpose is obvious to readers and search engines.
- Titles, meta descriptions, headings
- Internal linking and URL structure
- Image optimisation and alt text
You get: Optimised money pages
SEO content writing
05Content that answers what your buyers ask, written by writers and reviewed by subject experts.
- Service and landing page copy
- Blogs and buying guides
- Topic clusters for authority
You get: Monthly content calendar + published pages
Link building & digital PR
06Earn mentions and links from relevant, reputable websites.
- Digital PR and data-led stories
- Industry and partner outreach
- Unlinked brand mention recovery
You get: Monthly link report with every URL
Local SEO
07Win “near me” and city searches across Mumbai or every location you serve.
- Google Business Profile optimisation
- Local citations and NAP consistency
- Review generation strategy
You get: Map-pack visibility by location
E-commerce SEO
08Make category and product pages rank and convert.
- Category architecture and faceted navigation
- Product schema and feeds
- Shopify and custom-built stores
You get: Organic revenue growth plan
AI search optimisation
09Improve your visibility in Google AI Overviews, ChatGPT, Gemini and Perplexity.
- Answer-first content blocks
- Entity and brand-fact consistency
- AI mention and citation tracking
You get: AI visibility baseline + monthly tracking
Migrations & redesign SEO
10Protect rankings when you redesign, re-platform or change domains.
- URL mapping and 301 redirect plan
- Pre- and post-launch crawls
- Traffic monitoring for 90 days
You get: Launch with rankings intact
Search in 2026
SEO, AEO and GEO: how they differ and why you need all three
Buyers now get answers from Google’s classic results, Google AI Overviews and AI assistants. Each rewards slightly different things, but they share one foundation: a technically sound site with clear, trustworthy, well-structured content.
| SEO | AEO | GEO | |
|---|---|---|---|
| Full name | Search engine optimisation | Answer engine optimisation | Generative engine optimisation |
| Goal | Rank pages in organic results | Be the extracted answer (snippets, People Also Ask, voice, AI Overviews) | Be mentioned or cited in AI-generated answers (ChatGPT, Gemini, Perplexity, Claude) |
| What matters most | Crawlability, relevance, content depth, links, page experience | Question-led headings, concise answer-first paragraphs, structured data | Clear entity information, consistent brand facts across the web, credible third-party mentions, original data |
| How we measure it | Non-brand clicks, rankings for money keywords, organic leads | Featured snippets and PAA owned, AI Overview appearances | Brand mentions and citations across a tracked prompt set, AI referral traffic |
Google states that there are no special requirements to appear in AI Overviews beyond standard SEO best practice (Google Search Central). That’s why we treat AEO and GEO as layers on top of solid SEO, not replacements for it. Learn more about our AI search optimisation service →
Our SEO process
The first 90 days, and what happens after
Every engagement follows the same roadmap so you always know what we’re working on, what you’ll receive and what we need from you.
-
Month 1 · Weeks 1–4
Audit & foundations
- Kick-off: goals, products, competitors
- Technical, content and backlink audit
- GA4, Search Console and tracking checks
- Critical technical fixes
Deliverable: Audit report + 90-day roadmap
-
Month 2 · Weeks 5–8
Optimise
- Keyword-to-page mapping
- On-page optimisation of priority pages
- Google Business Profile and local citations
- Schema markup rollout
Deliverable: Optimised priority pages
-
Month 3 · Weeks 9–12
Create & earn
- First topic cluster published
- Digital PR and outreach begins
- AI search baseline measured
- First monthly review
Deliverable: Content live + first results report
-
Month 4 onward
Compound
- Monthly content and links
- Refresh pages that slip
- Quarterly strategy review
- Expand to new keyword clusters
Deliverable: Monthly dashboard + review call
Timelines
How long does SEO take to work?
Most websites see early movement within 3–6 months and compounding growth from 6–12 months. The exact pace depends on your site’s history, how competitive your keywords are and how quickly fixes and content go live.
Foundations. Technical fixes, indexing improvements and optimised key pages. Quick wins on pages already ranking on page two.
Early growth. New content starts ranking for long-tail terms, organic leads begin to rise and local visibility improves.
Compounding. Topical authority builds, competitive head terms move up and SEO becomes a predictable lead channel.
Reporting
How we measure SEO success
You get a live Looker Studio dashboard and a monthly review. These are the numbers we report on, in order of importance.
| Metric | Why it matters | Source |
|---|---|---|
| Organic leads & revenue | The only number that pays for SEO: form fills, calls and sales from organic search. | GA4 + CRM |
| Non-brand organic clicks | New people finding you, not existing customers searching your name. | Search Console |
| Rankings for money keywords | Positions for the 20–50 terms most likely to convert. | Semrush / Ahrefs |
| Organic conversion rate | Whether SEO traffic is the right traffic. | GA4 |
| AI visibility | How often AI tools mention or cite you for a tracked set of prompts. | AI prompt tracking |
| Core Web Vitals | Page experience: LCP ≤ 2.5s, INP ≤ 200ms, CLS ≤ 0.1. | Search Console / PageSpeed |
| Referring domains | Growth in quality sites linking to you. | Ahrefs |
Results
Case study: how SEO became Viva ACP’s biggest lead source
- Client
- Viva ACP — aluminium composite panels (B2B building materials)
- Challenge
- Grow qualified enquiries from organic search instead of relying on paid channels.
- What we did
- Technical clean-up, product and application page optimisation, and a content programme built around specification and buying questions.
- Result
- A steady rise in organic traffic and keyword rankings; SEO is now one of the company’s biggest lead sources.
We partnered with ABC Designs for SEO, and within months we started seeing a steady rise in organic traffic and keyword rankings. Their team focuses on long-term growth, and today SEO is one of our biggest lead sources.
SEO by business type
What we prioritise depends on how your customers buy
Local businesses & clinics
Most enquiries start with “near me” and map searches.
FOCUS · Google Business Profile, reviews, local pages
B2B & manufacturers
Technical buyers research specifications long before they contact sales.
FOCUS · Product & application pages, RFQ conversion
E-commerce brands
Category pages and product discovery drive organic revenue.
FOCUS · Site architecture, product schema, CRO
Healthcare
Health content is held to the highest trust standards (YMYL).
FOCUS · Doctor-reviewed content, local SEO, E-E-A-T
Education & coaching
Students compare courses, fees and results across many sites.
FOCUS · Course pages, FAQs, reviews, seasonal content
Real estate
Buyers search by project, locality and budget.
FOCUS · Project & locality pages, local SEO
Our standards
White-hat SEO: what we do, and what we never do
Shortcuts can work for a few months and then cost you everything in a core update or manual action. We follow Google’s spam policies on every account.
We always
- Write for people first, then structure it for search engines
- Earn links through content, PR and genuine relationships
- Show you every change we make and why
- Keep all accounts, content and data in your name
- Have subject experts review YMYL content (health, finance, legal)
We never
- Buy links or use private blog networks
- Guarantee #1 rankings or AI placement
- Publish mass-produced, unreviewed AI content
- Post fake reviews or stuff keywords
- Create city-swapped doorway pages
Pricing
How much do SEO services cost in Mumbai?
SEO cost depends on your site’s size, its current health, your competition and how much content you need. Most clients start with an audit, then move to a monthly retainer sized to their goals.
SEO audit
A complete diagnosis and roadmap you can act on with us or in-house.
- Technical, content and link audit
- Competitor benchmark
- Prioritised 90-day roadmap
- Walkthrough call
SEO retainer
Ongoing SEO for businesses that want steady organic lead growth.
- Everything in the audit
- Technical and on-page work
- Monthly content and links
- Dashboard + monthly review
SEO + AI search
For competitive markets and brands that want to be cited in AI answers.
- Everything in the retainer
- Higher content volume
- Digital PR campaigns
- AI visibility tracking
What changes the price: number of pages and products · technical debt · keyword competition · content volume · number of locations · link-building scope.
Tools
The SEO tools we use
Professional-grade data at every step; you get read access to your own Search Console, GA4 and dashboard.
FAQ
SEO services: frequently asked questions
Still unsure? Ask for a free audit and we’ll answer them for your site specifically.
What are SEO services?
SEO services are the technical, content and authority work that helps your website rank higher in unpaid search results. They typically include an audit, technical fixes, keyword research, on-page optimisation, content, link building, local SEO and monthly reporting.
How much do SEO services cost in Mumbai?
SEO cost depends on site size, technical health, competition and content volume. Most agencies offer a one-time audit and a monthly retainer. ABC Designs quotes after a free audit so the scope matches your goals; ask us for a proposal.
How long does SEO take to show results?
Most websites see early movement in 3–6 months and stronger, compounding results in 6–12 months. Quick wins, such as fixing technical errors or improving pages already on page two, can show sooner.
Is SEO better than Google Ads?
They do different jobs. Google Ads brings traffic immediately but stops when you stop paying. SEO takes longer but keeps bringing in traffic without a cost per click. Most businesses use Ads for immediate leads while SEO builds.
Can you guarantee a #1 ranking on Google?
No. Nobody controls Google’s rankings, and Google itself warns against anyone who guarantees them. We commit to a clear plan, transparent work and measurable progress on the metrics that matter.
What is technical SEO?
Technical SEO makes sure search engines can crawl, render and index your site efficiently. It covers site speed and Core Web Vitals, mobile usability, indexing, canonical tags, redirects, sitemaps and structured data.
What is local SEO and does my business need it?
Local SEO helps you appear in map results and “near me” searches. If customers visit your location or you serve specific cities, it matters: it covers your Google Business Profile, local citations, reviews and location pages.
Do your SEO services help with Google AI Overviews and ChatGPT?
Yes. We structure content with clear, answer-first sections, keep your brand facts consistent across the web, and build credible mentions. These improve your chances of being cited, though no one can guarantee placement in AI answers.
What is included in a monthly SEO package?
Our monthly retainer includes technical monitoring and fixes, on-page optimisation, new and refreshed content, link building, local SEO where relevant, a live dashboard and a monthly review call.
How do you build backlinks?
Through digital PR, useful content other sites want to reference, industry and partner relationships, and recovering unlinked brand mentions. We never buy links or use private blog networks.
Will you work on my existing website or platform?
Yes. We work on Shopify, Webflow, Laravel and custom React or Next.js sites, among others. If your platform is limiting SEO, our development team can fix it in-house.
What reports will I receive?
A live Looker Studio dashboard showing organic leads, traffic, rankings and AI visibility, plus a monthly report and call covering what we did, what changed and what’s next.
What happens to my rankings if I stop SEO?
The improvements we make stay with your site, so rankings don’t disappear overnight. Without ongoing work, competitors can gradually overtake you, especially in competitive markets.
Do you offer SEO outside Mumbai?
Yes. Our team is based in Andheri East, Mumbai, and we run SEO for businesses across India and for international brands, including multi-location and national campaigns.
Glossary
SEO terms, explained simply
- SERP
- Search engine results page: everything Google shows for a search, including ads, organic results, maps and AI Overviews.
- Search intent
- What someone actually wants when they search: to learn, compare, buy or find a location.
- E-E-A-T
- Experience, Expertise, Authoritativeness and Trustworthiness: the qualities Google’s quality raters look for in content.
- Core Web Vitals
- Google’s page-experience metrics: Largest Contentful Paint, Interaction to Next Paint and Cumulative Layout Shift.
- Backlink
- A link from another website to yours; links from relevant, reputable sites are a strong ranking signal.
- Schema markup
- Structured data code that tells search engines what a page contains, such as a business, service, FAQ or product.
- Topical authority
- Ranking strength that comes from covering a subject thoroughly across many connected pages.
- AI Overview
- An AI-generated summary at the top of some Google results, with links to the sources it draws on.